Perspektiv has built a blog site for Voice – the union for education professionals.
Appointed to carry out the work, after developing an extensive rebrand for the union, Perspektiv are now guiding Voice through their online digital strategy.
Perspektiv Purple has designed a blog site which engages with a new generation of modern education professionals, allowing the union to communicate with the industry as a whole and share its wealth of knowledge. Firm believers in constructive dialogue, Voice values the input of professionals in education and believe their thoughts and opinions should not only be heard, but taken on board and used to inform the industry. The site will also form a critical part of Voice’s autumn press campaign.
The site has already received a lot of positive feedback from members and non members alike. Clear and easy to use, it provides a greater level of engagement and two way communication. Allowing Voice to ‘own’ dialogue in the industry, it is hoped to become a trusted source of insight in education as well as ensuring that members’ voices are truly heard.
“Given the changing landscape of teaching and the challenges this raises, we realised the importance of discussion to really connect with modern education professionals,” said Chris McGillan at Perspektiv. “The blog we have created will allow this to happen, discussing some of the key and hard hitting issues in education. We have an excellent working relationship with Voice and we are now focussing on the next phase of its online marketing strategy.”
“Perspektiv did an excellent job with our launch campaign so we are therefore keen to continue the rewarding relationship,” said Lynn Wraith, Marketing Officer at Voice. “There are some critical issues in education and we wanted to encourage open and active debate with a view to helping to move the industry forward and a blog site is the perfect vehicle for this. We now look forward to implementing the next phase of our marketing plan.”
Phase two of the union’s digital strategy includes the development of a brand new website which is due to launch later in the summer.