Perspektiv Purple has created a new look for Nottingham Playhouse’s website.
The Playhouse wanted to improve their online usability and present information about the Playhouse in a modern and fresh way with a view to attracting an increased number of visitors to both the website and ultimately to shows and events.
The website was given a design refresh, achieved by adding various new functions and a simplistic navigation structure including strong coloured tabs which will clearly lead the user to the information they are looking for. A video player has been integrated into the homepage so visitors can view mini video clips of up coming plays, musicals and other performances, bringing a life and vitality element to the site. Videos have also been integrated into the Events pages, allowing the user to view both Nottingham Playhouse videos and embedded YouTube clips. In addition to providing detailed information, there is space for visitors to leave their own comments as well as enabling them to book tickets online. Perspektiv Purple will also provide a web maintenance service to the Playhouse.
In addition, Perspektiv’s creative design division, Perspektiv Blue is developing innovative direct mail solutions for both new and existing customers which will offer a personal touch for their offline marketing campaigns.
Suzanne Wells, Business Development Manager at Perspektiv Purple said, “The Nottingham Playhouse marketing team wanted to upgrade and generally improve the information available on their existing website. We developed a new look for the site, along with a series of simple functions that are easy to use and understand. We will continue to work with Nottingham Playhouse to make sure new ideas and improvements are continually brought to the website.”
Emma Halford from The Nottingham Playhouse said; “We wanted a website which would allow us to be more content led, showcasing our superb visual and audio content. It is important that Nottingham Playhouse has a significant online presence which reflects our world-class reputation and showcases our bold and thrilling theatre. This complete experience allows the customer to engage with the productions to a greater degree and Nottingham Playhouse. We have also been working with Perspektiv to develop personalised mailings which enables us to tell our patrons about productions we think they will enjoy as well as directing them to our website for additional content around particular shows.”
Visit the site at www.nottinghamplayhouse.co.uk
If you are looking for help with your online marketing, call Suzanne Wells on 0115 950 0510 or email suzanne.wells@perspektiv.co.uk.