5 benefits of cross media marketing

29/07/2011

Cross media marketing is already extremely popular in the US and has produced some amazing results over there. Now it’s beginning to get a foothold in the UK and is being used by more and more forward-thinking companies. So what exactly can it do for your business?

Cross media marketing combines direct mail, email, web and mobile communication channels to produce highly targeted marketing. This combination when used cleverly can:

• Make your response rates up to five times higher
• Give you better conversion rates
• Help you maximise your marketing budget
• Give you an improved return on investment
• Increase your profitability

A cross media marketing campaign can be used by any company or organisation that has a database, and it can be used for a wide range of activities: cross selling, lead generation, customer retention, list cleaning, information gathering and so on.

So is a cross media marketing campaign right for you?  For an independent appraisal of your marketing objectives and database, call David Thacker on 0115 950 0510. This will enable him to see if your company or organisation would benefit from a cross media marketing campaign carried out by Perspektiv. The appraisal is free of charge and completely without obligation.