Perspektiv launches Purpleshots
09/02/2009
Already being used by online florists Bunches.co.uk, a new client of Perspektiv’s, our email marketing solution, Purpleshots, is sophisticated and cost effective. Complementing the firm’s existing services, users are able to manage customised emarketing campaigns from the convenience of their desktop, under the guidance of Perspektiv’s web and creative teams. They are also able to choose from a wide range of templates, track response and delivery and have 24/7 access to both current and previous campaigns.
“Email marketing provides an instant, cost effective way for companies to communicate with their customers and Bunches.co.uk are already seeing the benefits,” says Lee Chadwick, Manager of the Web Division at Perspektiv.
“Although easy to construct, compose and send, if the email doesn’t stand out or is irrelevant to the recipient, it is just as easy to delete. The facility we offer is more sophisticated than a lot of other email marketing solutions with users being able to create customised campaigns on an individual basis, in a matter of minutes. The facility is also geared to tracking the way customers react to the messages they are sent, providing an easy and measurable way to increase a company’s profile and stimulate a response. Clients also have access to Perspektiv’s creative and data divisions who can support them to create highly responsive email campaigns.”
Barry Parkin, Software Developer at Bunches.co.uk said; “We trialled the solution over Christmas - which is our busiest period - and were very impressed. It gives us the power to process hundreds of thousands of emails in a matter of hours, helping to take the pressure off our server, and also ensures that mail lands more quickly and at appropriate times. The solution also offers us a tracking service which we didn’t have before allowing us to monitor our results more closely. We can also revise our emails to ensure we reach a wider audience. The solution has proved to be very useful and, with Perspektiv on hand to support us, it has been extremely beneficial.”
You too can benefit from Perspektiv's email marketing solution, call David Thacker on 0115 950 0510.
Click here to read more about Purpleshots.