PURL and Customised Microsites
Keep it simple
You’ve got a great product. But to sell it you need to get your prospects’ attention: How do you ensure they click through to your site? And second, you need to keep their attention: If they can’t find the product on your site within a few seconds, it’s easy to lose a sale quickly.
A customised microsite with a personalised URL (PURL) removes this danger. A PURL allows you to link to your site with your prospect’s name and a relevant message in the URL itself. This, naturally, affords a higher click-through rate to your microsite – and the customised microsite makes your advertised product simple to buy. Setting up a microsite with a PURL is quick and inexpensive, very useful for measuring response, and is fully customisable to each prospect.