Small but potent
Text messaging, or SMS, is one of the most powerful forms of communication we have. Text messaging is quick to create. It’s cheap. And it’s usually quickly received. Most people don’t go out without their mobile phone. So while email spam mailboxes overflow with unread mail, text messages get read. That means if you have something to say you need your customers to see, text messaging is a guarantee.
Text messaging is measurable too. And it’s an opt-in-only service, so you know you’re talking to your most loyal customers. What’s more, it can be automated, weekly for example, to remind your customers about your product at just the right moment.