Be there when people want to buy
Trigger marketing has been proven up to ten times more effective in turning prospects into sales. It’s easy to see why. It hits your customers when they’re in the market to buy. You can react to their changing demands, target them at the most effective times, and so minimise costs while maximising response.
Trigger marketing can be simple automated messages or SMS campaigns on customers’ birthdays, or mailings in the wake of significant life events like marriage or buying a new car. Or you can utilise useful online behavioural triggers, which let you know what web pages your customers are visiting, their purchase patterns, and so on.
Even if you know your product, your customers, and the best ways of approaching them, knowing when to approach them can still be particularly difficult. Trigger marketing removes a lot of the guesswork, making it one of digital marketing’s invaluable tools. And we can show you how to make the most of trigger marketing in your campaigns.